Analysis
Redux has returned, and I guess nobody at Capex can have not noticed by now. 79 posts in barely 2 weeks. In comparison, Redux posted 43 times since early 2011 until late June 2013. For sure, that’s an unrivaled flurry of posts in such a short time. Something surely must have shaken up the state of Denmark.
The market has responded with irrational exuberance (ty Alan Greenspan) pushing the RDX shares to levels not seen before.
Ok, so what’s the fuss all about? Redux returned with a story of an RDX that’s heavily indebted as a result of the funeral of the previous activities, but offering a glimmer of hope for the future with new activity, that he has already started.
After some discussion he opened a vote for shareholders to allow him to reinstate 750,000 of the previously destroyed shares in return for full cancellation of the RDX debt.
The vote will probably end positive, even though the 1.185 million treasury shares really shouldn’t vote, and people having voted shares they meanwhile don’t own anymore.
As for the future of RDX I do see some opportunity to make it work, in order to do so, the 750k reinstated shares should be considered Redux’ personal shares, while the other 1.185 million treasury shares would in my view best be sold in a soon to be held SPO. these being shares owned by the company already, the sale of these would not dilute the outlook on a per share basis, but instead, provide the company with some much needed cash to get things going for real.
Conclusion
Without an SPO as described above, I cannot be positive for the RDX shares, the current shareprice, at 3.88 L$ already assumes revenue 4 times as big as the amount mentioned by the CEO. RDX needs to become a lot more succesful at selling Apps to justify a shareprice anywhere near where it trades right now.
Shareholders seem to forget there are already around 650,000 apps for the iPhone and iPad that compete for consumer attention. It’s not like Redux invented sliced bread.
Which is not to say there can’t be a bright future for the company, but you’d better think twice about buying these shares at the current price at this time.
Stance: sell
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